Course Curriculum

  • 1

    Welcome to your resource library!

    • How to access your resources

  • 2

    Quick Deliverability Improvements

    • ActiveCampaign Consent Policy Overview

    • Our Top Recommendations To Improve Deliverability

  • 3

    Lesson 1: Free Trial, Reports, Visual Funnel Mapping

  • 4

    Lesson 2: Dashboard and Settings, Lists and Forms, Users

    • Dashboard and Settings

    • Lists and Forms

    • Adding Users To Your Account

  • 5

    Lesson 3: Contacts and Contact Profiles

    • Contacts and Contact Profile

  • 6

    Lesson 4: Automations and Engagement Tracking

    • Automations

    • Engagement Automations

  • 7

    Lesson 5: Campaigns

    • Sending Your First Campaign Email

    • Campaigns

  • 8

    Resource Articles/Videos

    • Best Practice: Start Automations with a Tag, Not a List

    • The Basics of Contact Scoring in ActiveCampaign

    • How to Use ActiveCampaign as a CRM: Deals, Pipelines, and Stages

    • Best Practices for ActiveCampaign Naming Structure

    • How to Segment your Lists and Why it's Important

    • Building Out a Re-Engagement Sequence

    • The Ideal Open and Click-Through Rates for Email Campaigns

    • Too Many Link Clicks on Your Email Marketing Campaigns

    • Merge Tags in Email Marketing: What They Are and How to Use Them

    • How to Update Your Subscription Form in ActiveCampaign

    • Welcome Sequence

    • How to Sync Calendly to ActiveCampaign

    • Affiliate Software Recommendations

  • 9

    Support

    • How To Contact Us

    • All Courses and Free Resources